HOW TO BUILD A MAGNETIC CULTURE

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 What is a magnetic culture?

Culture of an organization is live and vibrant where all the other aspects of the organization is permeates by the culture (Andrew, 2016). Acknowledgement of the employees, giving feedback, the method of conversing all are important for building up ties within the organization. The standards, beliefs, expectations, values and experience which hold the organization together are culture. Culture is the unwritten rule within the organization. The profitability of the organization is directly impacted by the culture. The employee retention relies on the culture of the organization where employees are not leaving when there is a magnetic culture within the organization (Hodgetts et al., 2000). 

Process of building a magnetic culture 


Figure 1 : Macphie's four -phase process for amagnetic culture

Source : https://onlinelibrary.wiley.com/doi/full/10.1002/VIW.20200189

A magnetic culture is created from the top. A magnetic culture can be built by creating a sense of purpose and meaning (Sheridan, 2011). A foundation should be set by establishing vision, mission and values. The set values will provide guidance for the daily operations and the decisions taken in the organization to suite the magnetic culture. The set values should be engaged within the organization in every aspect of the organization to create a magnetic culture (Tamer, 2002). Trust should be built regarding the culture where the leader should set example for them. open communication should be built within the organization while the top hierarchy of the organization by providing the presence for the establishment of the culture. The real situation should be communicated to the employees and resources should be provided as required. Feedback system should be established where the employee feedback is valued and recognition programs should be established to encourage the champions at work (Kambouris, 2020). 


Challenges and Initiatives of Magnetic culture

In Sri Lanka, the private companies are taking initiatives to build magnetic cultures within their organizations so that they can retain the top employees and grow the business. The apparel industry is also changing towards creating a magnetic culture and gain advantages (Maltese and McFeely, 2021).  

Conclusion

Fostering of a productive, positive and magnetic culture in the company ensures the growth and achievement of the objectives. Daily effort is required for the magnetic culture to be successful and the support of the leader is critical. The leader should guide the employees to identify their potential (Ryans et al., 2003).

References

Andrew, P. B. (2016). Build a magnetic culture. Available at https://www.linkedin.com/learning/motivating-and-engaging-employees-3/build-a-magnetic-culture (Retrieved on 10th November 2021).

Hodgetts, Richard M. and Fred Luthans (2000), International Management: Culture, Strategy, and Behavior. Fourth Edition, Irwin-McGraw-Hill: Boston (MA).

Kambouris, A., (2020). 14 Steps To Creating A Magnetic Company Culture. Available at https://www.edenworkplace.com/blog/14-steps-creating-magnetic-company-culture (Retrieved on 10th November 2021). 

Maltese, A. and McFeely, S., (2021). How to Build a Magnetic Culture. Available at https://hrexecutive.com/how-to-build-a-magnetic-culture/ (Retrieved on 10th November 2021).

Ryans, J., Griffth, D., and White, D., (2003), Standardization/adaptation of international strategy: necessary conditions for the advancement of knowledge, International Marketing Review, Vol. 20 No. 6, pp. 588-603.

Sheridan, K. (2011). Building a Magnetic Culture: How to Attract and Retain Top Talent to Create an Engaged, Productive Workforce. Business Management Leadership.

Tamer, S. (2002). Doing Business in Emerging Markets: Entry and Negotiation Strategies.


Comments

  1. Steffni_DDecember 16, 2021 at 9:29 PM

    The development of a productive, positive, and magnetic culture within the organization ensures the company's growth and attainment of its goals. Daily work is required for the magnetic culture to succeed, and the leader's backing is essential. The leader should assist the staff in identifying their potential.

    ReplyDelete
  2. Sachini MahaulpathaDecember 18, 2021 at 9:04 PM

    A very insightful article. This is a good read for me as I got to learn a new concept. Thank you for sharing this.

    ReplyDelete
  3. Dilrukshi indurugollaDecember 19, 2021 at 12:33 PM

    A Magnetic Culture is one that draws talented employees to the workplace, empowers them, and sustains an environment in which they are less likely to leave.

    ReplyDelete
    Replies
    1. ARSHAD MBADecember 19, 2021 at 10:53 PM

      Joy is the most magnetic force in the universe, therefore we need to enjoy the culture, it will embrace the change.

      Delete
  4. Asma NafazDecember 19, 2021 at 11:08 PM

    The accepted behavior within the organization is a simple explanation for culture. Culture is made up of combining all employees in an organization. But it is hard to change the culture. It can be done only by a leader. Culture has a great influence over the employees. It has the power to influence the employees of an organization.

    ReplyDelete

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